Product design question
How would you improve HDFC Bank's website and app (separate answers for each)?
- Product design
- Medium
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What this question tests
Tests platform specific product thinking: recognizing that web and app experiences serve different user contexts and need distinct improvements.
How to approach it
- For the website, define the primary user: customers researching products or completing desktop oriented tasks like loan applications or detailed statements.
- Propose a website improvement, such as simplifying complex multi step forms like loan applications that benefit from a larger screen.
- For the app, define the primary user: customers doing quick, frequent tasks like checking balances or making transfers on the go.
- Propose an app improvement, such as faster biometric login and simplified quick actions for frequent, low friction tasks.
- Define separate success metrics for each: task completion rate for website forms, and session frequency or login speed for the app.
- State the assumption that website and app serve genuinely different use cases rather than treating them as interchangeable.
What a strong answer includes
- Separates website and app improvements clearly, since desktop web fits complex, deliberate tasks while mobile app fits quick, frequent actions.
- Proposes a specific website fix, simplifying a complex loan or account opening form that benefits from more screen space and deliberate attention.
- Proposes a specific app fix, faster biometric login and a redesigned home screen surfacing the two or three most frequent actions like balance check and transfer.
- Sets distinct metrics for each, form completion rate for the website and daily active session frequency for the app, rather than one blended metric.
Common mistakes
- Giving one combined answer that does not actually distinguish website from app use cases as explicitly requested.
- Proposing generic banking app features without grounding them in HDFC's specific customer base and common transaction types.
Likely follow-up questions
- Which platform would you prioritize investment in first, and why?
- How would you measure whether customers are shifting from web to app over time?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop