Product design question
How would you improve the air travelers' experience?
- Product design
- Medium
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What this question tests
Tests product sense for a multi-stakeholder, multi-touchpoint journey with several friction points, and the ability to prioritize instead of listing everything.
How to approach it
- Segment travelers (business, leisure, infrequent flyer) and pick one to focus on, since needs differ sharply.
- Map the end-to-end journey: booking, check-in, security, gate wait, boarding, baggage claim.
- Identify the two or three highest-friction moments, such as security wait time or flight-delay uncertainty.
- Pick one pain point and propose a concrete fix, like real-time security wait predictions in the airline app.
- Define a success metric such as reduced average security-to-gate time or NPS at that touchpoint.
- Confirm with the interviewer whether this is airline-specific or airport-wide, since ownership differs.
What a strong answer includes
- Picks a narrow traveler segment, e.g. connecting business travelers, rather than 'all travelers.'
- Anchors on one pain point with a plausible number, e.g. 'connections under 45 minutes drive most missed connections' (assumption).
- Proposes a solution the company actually controls, not something like TSA staffing.
- Ties the fix to a measurable metric like missed-connection rate, not vague satisfaction.
Common mistakes
- Listing every pain point in the journey without going deep on one.
- Proposing solutions outside the company's control.
- No success metric, or a vague one.
Likely follow-up questions
- How would you measure whether this reduced traveler stress?
- What would you deprioritize to build this?
- How would this differ for a leisure traveler versus a business traveler?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop