Product design question
How would you improve the Airbnb app?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Broad product improvement sense, requiring the candidate to scope a huge app down to one focused, defensible fix.
How to approach it
- Scope the improvement to one flow, such as search and discovery, rather than the entire app.
- List pain points in that flow: hard to compare similar listings, unclear total price until late in checkout, filter fatigue.
- Segment by trip type: last minute solo trips versus planned family trips, since search needs differ.
- Prioritize showing total price upfront in search results, since hidden fees are a known trust issue.
- Propose the fix: an all-in pricing toggle in search results and a comparison view for shortlisted stays.
- Define success as booking conversion rate from search and reduction in cart abandonment at checkout.
What a strong answer includes
- Picks one flow, search and pricing transparency, instead of vaguely covering the whole app.
- Names the real trust problem, hidden cleaning and service fees appearing late, which is a well known Airbnb pain point.
- Proposes a specific fix, an all-in price toggle, with a plausible before and after conversion assumption.
- Segments by trip type to justify why comparison tools matter more for family trips than quick solo stays.
Common mistakes
- Trying to improve the entire app at once instead of picking one flow.
- Ignoring host-side impact when proposing changes to pricing display.
Likely follow-up questions
- How would hosts react to an all-in pricing display?
- How would you measure if this hurt or helped booking conversion?
More product design questions
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- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop