Product design question

How would you improve the Capital One shopping app?

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What this question tests

Product improvement for a specific fintech-adjacent shopping app: identifying friction in the shopping and rewards journey.

How to approach it

  1. Clarify the core function: Capital One Shopping helps users find coupons and price comparisons while shopping online.
  2. Identify friction points, such as unclear whether the extension caught the best deal, or inconsistent price-comparison accuracy.
  3. Propose a concrete fix, like a confidence score showing how thoroughly the app searched for the best deal.
  4. Consider trust, since users need to believe the app is genuinely finding the best price, not steering them for revenue.
  5. Define success as increased user trust signals, like higher rate of applying suggested coupons.

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