Product design question
How would you improve the Capital One shopping app?
- Capital One
- Product design
- Easy
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What this question tests
Product improvement for a specific fintech-adjacent shopping app: identifying friction in the shopping and rewards journey.
How to approach it
- Clarify the core function: Capital One Shopping helps users find coupons and price comparisons while shopping online.
- Identify friction points, such as unclear whether the extension caught the best deal, or inconsistent price-comparison accuracy.
- Propose a concrete fix, like a confidence score showing how thoroughly the app searched for the best deal.
- Consider trust, since users need to believe the app is genuinely finding the best price, not steering them for revenue.
- Define success as increased user trust signals, like higher rate of applying suggested coupons.
What a strong answer includes
- Names a specific, plausible pain point (uncertainty about deal completeness) rather than a vague 'make it better.'
- Addresses the trust tension directly, since affiliate revenue could create an incentive conflict users may sense.
- Proposes a concrete transparency feature, like showing which retailers were checked for a comparison.
- Uses an assumed metric, e.g. increasing coupon application rate by 10 percent.
Common mistakes
- Ignoring the potential trust conflict between affiliate revenue and unbiased recommendations.
- Giving generic shopping-app feedback with no tie to Capital One Shopping specifically.
- Not defining a metric to judge whether the fix improved trust or usage.
Likely follow-up questions
- How would you address the trust conflict between affiliate revenue and honest recommendations?
- How would you measure whether users trust the price comparisons?
- What would you prioritize first with limited engineering resources?
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More questions from Capital One
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop