Product design question

How would you improve the onboarding flow (sign up -> outbound transaction) of Revolut by 15% in the next 3-4 months?

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What this question tests

Growth focused execution: setting a specific, time bound funnel improvement target and reasoning through a credible plan to hit it.

How to approach it

  1. Confirm the funnel definition: sign up, identity verification, account funding, and first outbound transaction.
  2. Identify where the biggest drop off likely occurs, such as identity verification given regulatory friction in fintech.
  3. Prioritize the verification step, since it is typically the largest, most fixable drop off in financial onboarding.
  4. Propose changes like clearer document upload guidance and real time verification status updates.
  5. Set up an A/B test comparing the new verification flow against the current one to measure lift.
  6. Define success as the 15 percent conversion lift target, tracked weekly with a guardrail on fraud approval rate.

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