Product design question
How would you improve the onboarding flow (sign up -> outbound transaction) of Revolut by 15% in the next 3-4 months?
- Revolut
- Product design
- Hard
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What this question tests
Growth focused execution: setting a specific, time bound funnel improvement target and reasoning through a credible plan to hit it.
How to approach it
- Confirm the funnel definition: sign up, identity verification, account funding, and first outbound transaction.
- Identify where the biggest drop off likely occurs, such as identity verification given regulatory friction in fintech.
- Prioritize the verification step, since it is typically the largest, most fixable drop off in financial onboarding.
- Propose changes like clearer document upload guidance and real time verification status updates.
- Set up an A/B test comparing the new verification flow against the current one to measure lift.
- Define success as the 15 percent conversion lift target, tracked weekly with a guardrail on fraud approval rate.
What a strong answer includes
- Identifies a specific, realistic bottleneck, identity verification, common and well documented in fintech onboarding.
- Proposes a concrete, testable change, clearer document guidance, rather than a vague 'simplify onboarding'.
- Ties the plan directly to the stated 15 percent target with a measurement method, an A/B test, to validate it.
- Adds a guardrail, fraud approval rate, so conversion gains do not come at the cost of compliance risk.
Common mistakes
- Proposes broad redesigns with no specific bottleneck identified in the funnel.
- Ignores the fraud and compliance risk tradeoff inherent in speeding up identity verification.
Likely follow-up questions
- What would you do if the 15 percent target proves unreachable by month three?
- How would you balance faster verification against fraud risk?
- Which specific step would you test first, and why that one?
More product design questions
- How would you improve the funnel for new users at Revolut?Revolut · Product design · Medium
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- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- You are a PM at Flipkart. The company has decided to increase the userbase of age >60 years on the platform. What will you do?Flipkart · Product design · Hard
More questions from Revolut
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop