Product design question

How would you improve the post-booking experience in Google Flights?

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What this question tests

Product improvement sense for a narrow, well defined moment in a travel booking flow.

How to approach it

  1. Scope the moment: right after a flight is booked, before departure, covering confirmation, changes, and reminders.
  2. List pain points: uncertainty about check-in timing, gate changes, and difficulty rebooking after a booked flight is cancelled.
  3. Segment by trip type: business travelers needing fast rebooking versus leisure travelers wanting simple reminders.
  4. Prioritize proactive alerts, like gate changes and check-in windows, since they reduce anxiety and support tickets.
  5. Propose a rebooking assistant that surfaces alternative flights automatically when a booked flight is delayed or cancelled.
  6. Define success as reduction in support contact rate and increase in successful self-service rebookings.

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