Product design question

How would you improve the recommendations for Zomato?

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What this question tests

Product improvement for a recommendation system, requiring understanding of what signals actually predict satisfaction in food delivery.

How to approach it

  1. Clarify the current gap: recommendations likely rely heavily on past order history and popularity, missing context like time of day, weather, or dietary changes.
  2. Segment users: repeat customers with a stable pattern versus explorers who want variety and get frustrated by repetitive suggestions.
  3. Prioritize the explorer segment's frustration, since repetitive recommendations are a common, fixable complaint that drives disengagement.
  4. Propose incorporating contextual signals, like time of day and recent cuisine diversity, and explicitly surfacing a discover something new row alongside the usual favorites.
  5. Add a feedback loop: a quick thumbs up or down on recommendations to refine future suggestions faster than passive order tracking alone.
  6. Define success as click through rate on recommended items and order diversity per user over time.

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