Product design question

How would you improve Windsurf to win back users after the acquisition turmoil?

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What this question tests

Product recovery strategy following brand and trust damage from an acquisition, distinct from a normal feature-improvement question.

How to approach it

  1. Acknowledge the context: the OpenAI acquisition talks and eventual Cognition acquisition created uncertainty that likely caused some user and talent churn.
  2. Identify what users actually feared: product discontinuation, data or IP concerns, and uncertainty about long-term support and roadmap.
  3. Address trust directly with clear, concrete communication: a public roadmap commitment and transparent updates on product continuity.
  4. Ship a visible, well-received improvement quickly to demonstrate active investment, rather than only communicating reassurance without action.
  5. Re-engage lapsed users with a direct outreach campaign highlighting what has improved since the turmoil, backed by concrete changes, not just messaging.
  6. Define success as reactivation rate of lapsed users and sentiment recovery in reviews or community channels.

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