Strategy question

How would you launch Google’s driverless car service?

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What this question tests

Tests go-to-market strategy for a regulated, safety-critical mobility service.

How to approach it

  1. Treat this as a service launch, a robotaxi, where regulatory approval is the binding constraint, not just marketing.
  2. Start in a single geofenced city with favorable regulation and weather, as Waymo did in Phoenix, not a national rollout.
  3. Sequence the rollout: safety driver phase, then driverless with remote monitoring, then full public availability, each gated by safety metrics.
  4. Build trust through transparent safety reporting, opt-in early riders, and partnerships with local government.
  5. Define success as rides per week, disengagement or incident rate per mile, and rider trust score.

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