Metrics question

How would you measure the success of Lyft Shuttle?

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What this question tests

Tests defining success metrics for a fixed-route, shared transit-like product distinct from Lyft's on-demand core service.

How to approach it

  1. Clarify the model: Lyft Shuttle runs along fixed routes at set times for a lower fare, closer to a bus line than an on-demand ride.
  2. Set the north star as riders per shuttle run, since a shared fixed-route service only works economically with enough simultaneous riders per trip.
  3. Add supporting metrics: route utilization rate throughout the day, and cost per ride compared to standard Lyft rides on the same route.
  4. Add a guardrail on wait time and on-time performance, since reliability is essential for a scheduled service to retain repeat commuters.
  5. Segment by route and time of day, since a route only makes sense to keep running if it clears a minimum ridership threshold consistently.

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