Metrics question

How would you measure the success of Uber Instant Pay?

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What this question tests

Tests building a metric tree for a fintech feature bolted onto a driver marketplace, balancing driver behavior with platform cost.

How to approach it

  1. Confirm the goal: does Instant Pay aim to boost driver retention and peak-hour supply, or mainly monetize the cash-out fee.
  2. Name the user: drivers who want same-day access to earnings instead of the weekly payout.
  3. Build a metric tree: adoption, percent of eligible drivers who enable it; usage, cash-outs per driver per week; impact, hours driven and retention after adoption.
  4. Add guardrails: fee revenue versus driver net earnings, and support tickets from failed transfers.
  5. Segment by driver tenure and market, since part-time or new drivers likely rely on it more than full-time drivers.

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