Strategy question

How would you plan to increase the revenue of a yoga aggregator portal that provides booking for healing centers and provides yoga trainer at home services?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests revenue strategy for a niche services marketplace: identifying the highest leverage lever across pricing, retention, and cross selling.

Break down current revenue streams: booking commissions from healing center visits and at home yoga trainer sessions.
Identify likely underused levers: cross selling between healing center visits and at home sessions, and subscription bundles for regular practitioners.
Propose a targeted initiative, such as a recurring membership plan bundling discounted at home sessions with occasional healing center visits.
Address retention explicitly, since repeat bookings from loyal wellness customers likely drive more revenue than one time acquisition.
Define success: average revenue per user and repeat booking rate within a defined period.
Confirm with the interviewer whether the priority is new customer growth or increasing revenue per existing customer.

Identifies a specific lever, cross selling between healing center visits and at home trainer sessions, since wellness customers often want both but currently book separately.
Proposes a recurring membership model bundling discounted sessions, since wellness services benefit from subscription style retention rather than one off transactions.
Prioritizes existing customer revenue growth over new acquisition, since repeat wellness customers typically have higher lifetime value and lower cost to serve.
Sets a measurable goal, for example a stated increase in average revenue per user driven by membership adoption within two quarters.

Proposing generic new customer acquisition tactics without considering the likely higher leverage of retention and cross selling.
Ignoring the trust and personalization needs of wellness customers who may be sensitive to feeling upsold.

How would you structure a membership so it feels valuable rather than like an upsell?
Which service, healing centers or at home trainers, would you prioritize growing first?