Strategy question

How would you price subscription for Twitter?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests pricing strategy for a paid social tier, weighing what's worth paying for against alienating a free, ad-supported user base.

Note Twitter already has a paid tier, X Premium, so reframe as how to price or restructure it, and state that assumption.
Segment users into casual users unlikely to pay, power users wanting visibility, and businesses wanting verification and reach.
Identify what's worth paying for: reach and utility features like an edit button or verification; keep core browsing free to protect network effects.
Propose tiers: a lower-cost tier for individual power users, a higher-cost tier for creators and businesses bundling monetization tools.
Weigh the risk that pricing too aggressively shrinks the free base that drives network value and ad inventory.
Define success as subscription conversion among power users and stable ad revenue from the free tier.

Notes the paid tier already exists and reframes around restructuring or repricing it.
Distinguishes reach-and-utility features worth charging for from core browsing, which must stay free.
Uses an illustrative assumption: a meaningful share of highly active users would pay for visibility, most casual users never would.
Protects the free tier's role in ad revenue and network effects, showing awareness of the real business model.

Not knowing a paid tier already exists and answering as if it were brand new.
Proposing to paywall core browsing, shrinking the network effect the platform depends on.
Treating all users as equally likely to pay.

Chapters of the AI PM course that teach what this question tests.