Strategy question

How would you price the Google Translator API?

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What this question tests

Tests API and developer-product pricing strategy, choosing a pricing model and calibrating it against costs and competitors.

How to approach it

  1. Target developers and enterprises integrating translation into their apps, priced per usage rather than per seat.
  2. Assess the cost base: compute cost per character or word translated scales with volume, favoring usage-based pricing.
  3. Anchor to competitors: AWS Translate, Microsoft Translator and DeepL API all price roughly per character with volume discounts.
  4. Recommend per-character or per-million-character usage pricing with a free developer tier and enterprise volume discounts.
  5. Define success as paid API call volume, free-to-paid conversion rate, and revenue per enterprise account.

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