Product design question

How would you redesign a TV remote?

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What this question tests

Basic product sense: spotting real usability friction in a familiar physical product and prioritizing fixes.

How to approach it

  1. Clarify scope: a universal remote or specifically a smart TV remote like Google TV's.
  2. List pain points: too many buttons, hard to find in the dark, voice search errors, lost remotes.
  3. Segment users: casual viewers who just want power and volume versus power users who juggle many apps.
  4. Prioritize the top complaint, likely losing the remote or button overload.
  5. Propose a minimal button layout, backlit keys, voice first navigation, and a phone finder chirp feature.
  6. Define success as fewer support calls about lost remotes and faster time to start watching.

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