Strategy question

How would you relaunch Google Glasses?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Strategic thinking on relaunching a failed hardware product, including diagnosing why it failed the first time.

Diagnose the original failure: high price, limited use cases, privacy backlash, and an unclear target user.
Reframe the target user: narrow to a use case with clear value, like enterprise workers in manufacturing or healthcare who need hands-free access.
Redesign the value proposition: solve a specific workflow problem rather than a general consumer gadget.
Address the trust gap: build in visible recording indicators and clear data policies to counter the privacy backlash.
Define a go to market: enterprise sales and partnerships rather than a broad consumer launch.
Set a success metric: adoption and retention within the target enterprise vertical, not units sold to consumers.

Grounds the pivot in the well known original failure reasons, price and privacy backlash (common knowledge), not invented detail.
Chooses a specific vertical, like warehouse or field technicians, where hands-free access has clear ROI.
Sets a realistic success metric, like percent of pilot customers renewing after 6 months, not broad consumer sales.

Chapters of the AI PM course that teach what this question tests.