Product design question
How you can increase interaction on Facebook reels.
- Rapido
- Product design
- Medium
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product improvement for a specific engagement surface, identifying friction in interaction mechanics for short video content.
How to approach it
- Identify the current interaction options on Facebook Reels, like likes, comments, and shares, and where friction exists.
- Pinpoint a specific gap, such as low discoverability of reply threads or a lack of lightweight reaction options compared to competitors.
- Propose a concrete feature, like quick sticker reactions overlaid on the video or a more prominent comment prompt during playback.
- Explain why lowering the interaction barrier increases participation without disrupting the immersive viewing experience.
- Define a success metric, such as increase in interaction rate per view or growth in comment volume per Reel.
What a strong answer includes
- Names a specific interaction gap, like low friction reactions, rather than a vague make it more engaging answer.
- Explains the design trade off between adding interaction prompts and preserving the immersive, distraction free viewing experience.
- Ties the feature to a clear metric, like interaction rate per view, to judge real impact.
Common mistakes
- Proposing a feature that clutters the viewing experience in the name of engagement.
- Failing to define how success would actually be measured.
Likely follow-up questions
- How would you avoid this feature feeling intrusive to viewers?
- How would you measure the impact without inflating vanity metrics?
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More questions from Rapido
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop