Strategy question

If Google invented teleportation, how would you price it?

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What this question tests

Pricing strategy reasoning applied to a hypothetical, testing whether the candidate structures an answer around value, cost and market rather than a random number.

How to approach it

  1. Clarify what is being priced: per trip fare, subscription, or licensing the tech to others.
  2. Identify the value being replaced: the closest substitute is airfare, so anchor pricing relative to current flight costs.
  3. Consider cost structure: even magic tech likely has operating costs that set a pricing floor.
  4. Propose a tiered model: premium pricing at launch for capacity constrained routes, tiered down as capacity scales.
  5. State an illustrative anchor, pricing modestly above business class airfare initially, and note this is an assumption.

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