Metrics question
If Uber Eats orders are down how will you track the root cause?
- Uber
- Metrics
- Medium
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What this question tests
Tests root-cause diagnosis for a two-sided delivery marketplace where a drop could originate from demand, supply, or restaurant partners.
How to approach it
- Confirm scope: is the order drop global, regional, or specific to certain restaurants or cuisines, and over what time window.
- Check for instrumentation issues first: a tracking bug or app release that could be undercounting orders rather than a real drop.
- Segment by funnel stage: are fewer users opening the app, fewer completing checkout, or more orders being cancelled after placement.
- Check supply-side causes: restaurant availability (closures, long prep times) and delivery courier availability in affected areas.
- Check external causes: a competitor promotion, weather, or a local event, before concluding it's a product issue.
What a strong answer includes
- Moves through a clear funnel (app opens, checkout, post-order cancellation) to localize exactly where the drop happens.
- Considers both demand-side (fewer users ordering) and supply-side (restaurant/courier availability) causes, reflecting the two-sided nature of Eats.
- Uses an illustrative number, e.g. assume checkout conversion is flat but cancellation after order rose 5 points, pointing at fulfillment not demand.
- Rules out instrumentation and external market factors before committing to a product-level root cause.
Common mistakes
- Assuming the cause is on the demand side without checking restaurant or courier supply issues.
- Skipping the instrumentation check and jumping straight to a behavioral hypothesis.
Likely follow-up questions
- How would you distinguish a local courier shortage from a broader demand problem?
- What would you do in the first 24 hours versus the first week of this investigation?
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More questions from Uber
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop