Product design question
If you were a product manager at Google, how would you design a home delivery system and grow it in Europe?
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Whether you can design and sequence a market entry, balancing product design with the operational reality of expansion.
How to approach it
- Clarify scope: a Google-run home delivery service, and confirm whether groceries, packages, or a general category is in focus.
- Identify Europe-specific constraints: dense city centers favor smaller vehicles or bikes, and regulation on labor and delivery varies by country.
- Prioritize one launch market, likely a dense city like Amsterdam or Berlin, over a pan-European rollout from day one.
- Design the core experience around speed and reliability for that market, given last-mile logistics is the hardest constraint in dense cities.
- Address the build-versus-partner decision, since Google likely needs local courier or retailer partners rather than owning the entire delivery fleet.
- Define success metrics: on-time delivery rate and cost per delivery, with a guardrail on delivery worker classification compliance in each country.
What a strong answer includes
- Picks one specific launch city instead of proposing a simultaneous pan-European rollout.
- Addresses regulatory variation across European countries, especially gig-worker classification, as a first-order constraint.
- Recommends partnering with local couriers or retailers rather than assuming Google builds its own delivery fleet from scratch.
- Names on-time delivery rate as the core metric, since reliability, not just speed, drives repeat usage in delivery.
Common mistakes
- Proposing a uniform pan-European launch that ignores real regulatory and logistics differences by country.
- Assuming Google would own the entire delivery fleet without considering partnership models.
Likely follow-up questions
- Which European city would you launch in first, and why?
- How would you navigate differing labor regulations for delivery workers across countries?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop