Strategy question

If you were CEO of Nest, what would be the next product you would build?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Strategic product vision: identifying a company's core advantage and a logical next bet.

Identify Nest's core advantage: trusted, well-designed smart home hardware plus a strong brand in the thermostat and camera categories.
Assess the market: smart home adoption is growing but fragmented across incompatible ecosystems, creating friction for consumers.
Consider options: expanding into new hardware categories (locks, appliances) versus becoming the unifying software layer across brands.
Recommend prioritizing a unifying home intelligence hub, since hardware categories are commoditizing but coordination and automation remain unsolved.
Define the bet concretely: a Nest-branded automation layer that learns household routines across existing Nest and third-party devices.
Define success metrics: cross-device automation adoption and reduction in manual device control actions.

Identifies fragmentation and lack of automation intelligence as the real unsolved problem, not just 'more devices.'
Proposes a software-first bet leveraging Nest's existing hardware install base rather than a brand-new hardware category.
Gives an illustrative metric, e.g. 30% of households adopting at least one automated routine within 90 days, marked as an assumption.
Weighs the risk of competing with Google's own broader Assistant strategy and addresses how Nest's bet complements it.

Proposing another single-purpose hardware device without addressing the fragmentation problem.
Ignoring Nest's relationship to Google's broader smart home and Assistant strategy.

How would this fit alongside Google Assistant's existing smart home ambitions?
What would be your first proof point that automation intelligence is the right bet?