Strategy question

Imagine that after 5 years, driverless cars are the norm. What business will you start building today to make use of driverless cars in 5 years?

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What this question tests

Tests forward-looking strategic thinking: identifying a durable business opportunity created by a major technology shift.

How to approach it

  1. Identify what changes when driverless cars are the norm: shared cars, more idle in-vehicle time, shifting real estate use.
  2. Pick a derivative opportunity, not driverless cars themselves: in-vehicle commerce or entertainment for idle ride time.
  3. Assess timing: building now lets the product mature alongside the shift, giving a first-mover advantage.
  4. Weigh the risk: if adoption is slower or more fragmented, an idle-time business built too early may lack scale.
  5. Recommend starting narrower today: in-vehicle entertainment or ads for existing ride-hailing trips that scales with adoption.
  6. Define success as engagement or revenue per ride today, tracked as driverless penetration increases.

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