Strategy question
Imagine we have come up with a mood API which enables real time access to anybody's mood. What should we do with it?
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Whether you can reason about a powerful, ethically sensitive capability by weighing use cases against real privacy and harm risks.
How to approach it
- Clarify the capability's boundaries: how mood is detected, consented to, and how accurate and reliable the signal actually is.
- Brainstorm legitimate use cases: mental health check-ins, customer support routing, or content personalization based on mood.
- Weigh each against privacy and harm risk, since mood data is deeply sensitive and easily misused for manipulation or discrimination.
- Prioritize an opt-in, user-controlled use case, like a personal wellness check-in tool, over ad targeting or covert monitoring.
- Address consent and data handling explicitly: the data should be processed on-device or deleted quickly, not stored or sold.
- Define success metrics tied to user benefit, like reported wellness improvement, with a guardrail on any use for manipulation, like emotionally-targeted ads.
What a strong answer includes
- Explicitly rules out risky uses, like ad targeting or covert monitoring, rather than treating the API as neutral.
- Proposes an opt-in, user-benefiting use case, wellness check-ins, as the priority instead of the most profitable option.
- Addresses data handling concretely, on-device processing or fast deletion, showing privacy is designed in, not bolted on.
- Names a guardrail explicitly against manipulative use, showing awareness that a mood API is uniquely prone to misuse.
Common mistakes
- Jumping straight to monetization use cases like targeted ads without weighing the ethical risk first.
- Treating the technology as ethically neutral and skipping privacy and consent design entirely.
Likely follow-up questions
- How would you prevent this data from being used for manipulative advertising?
- Who should have to explicitly consent before their mood is measured?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop