Product design question

Imagine you are the PM for Starlink (SpaceX has introduced satellites to provide accessible internet through satellite). How would you design the product to get maximum acquisition?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests product design for acquisition in a hardware dependent, high cost product with a specific underserved audience.

Define the target early users: rural and remote households currently underserved by cable or fiber internet.
Identify the acquisition barriers: high upfront hardware cost, install complexity, and low awareness in target regions.
Propose acquisition levers: financing or leasing the dish to lower upfront cost, and partnerships with rural ISPs or local retailers for install support.
Address awareness: local community demonstrations and referral incentives in underserved areas where word of mouth carries weight.
Define success: net new subscriber sign ups in underserved zip codes and self install completion rate.
Confirm with the interviewer whether the focus is US rural households or global, less connected regions.

Targets the real underserved segment, rural households with no fiber access, rather than competing broadly against urban broadband.
Proposes lowering the upfront cost barrier through equipment financing or a leasing model, since the hardware cost is a known adoption blocker.
Adds a referral incentive for rural communities, since trust and word of mouth matter more than paid ads in these areas.
Sets a concrete acquisition metric, for example net new subscribers per underserved region per quarter, tied to a stated growth target.

Ignoring the high upfront hardware cost as the primary acquisition barrier for the target audience.
Proposing broad urban marketing tactics that do not fit a rural, underserved target segment.

How would you make installation easy for a household with no technical support nearby?
What would you do if local ISPs lobbied against your expansion?