Strategy question
Imagine you get user feedback to build a video scrubber on TikTok. What would you do?
- TikTok
- Strategy
- Medium
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What this question tests
Judgment on evaluating a single piece of user feedback against broader product priorities before committing to build it.
How to approach it
- Clarify how widespread this feedback is, one user or a recurring theme across many support tickets and reviews.
- Assess the underlying need behind the request for a scrubber, likely precise navigation within longer or more complex videos.
- Check whether TikTok's short, algorithm driven format actually needs this, since most videos are brief and linear viewing already works.
- Weigh the cost of building scrubbing against higher priority needs if video length or format does not commonly warrant it.
- Decide with a data backed next step, such as checking average video length trends before committing engineering time.
What a strong answer includes
- Does not immediately agree to build it, instead validating the underlying need against actual usage data and video length trends.
- Considers that as TikTok videos get longer, a scrubber becomes more valuable, reasoning through the trend rather than reacting to one request.
- Proposes measuring interest first, like tracking how often users try to scrub on longer videos today, before full investment.
Common mistakes
- Building a feature based on a single piece of feedback without checking broader demand.
- Ignoring how TikTok's short form format might make this feature lower priority than it seems.
Likely follow-up questions
- How would you validate demand before building this?
- How would you scope an MVP version of a scrubber?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop