Strategy question
You are the PM for TikTok's Android app. The app's Play Store rating has dropped drastically from 4.2+ to 2 in India in less than a week's time. It is mostly due to a surge of trolls downrating the app. What is your plan of action?
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What this question tests
Crisis response strategy: diagnosing a coordinated attack on app store reputation and proposing a measured, credible fix.
How to approach it
- Confirm the pattern is coordinated trolling rather than a real product regression, by checking review content and timing clustering.
- Assess the business impact, since a low rating hurts new user acquisition through Play Store discovery and trust.
- Propose a two track response: report and flag abusive reviews to Google while addressing any real underlying grievance publicly.
- Avoid overreacting with product changes driven by bad faith reviews, which would reward the behavior.
- Define a success metric, such as rating recovery rate over the following weeks and install conversion rate stabilizing.
What a strong answer includes
- Distinguishes coordinated trolling from genuine user complaints by examining review timing and content patterns before reacting.
- Proposes working with Google's review abuse reporting process rather than only a defensive public statement.
- Avoids panicking into unnecessary product changes, protecting against rewarding bad faith review bombing.
Common mistakes
- Assuming the drop reflects a genuine product problem without verifying the trolling pattern first.
- Making reactive product changes based on illegitimate reviews rather than addressing the actual source.
Likely follow-up questions
- How would you communicate this situation to leadership?
- How would you prevent this from happening again?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop