Strategy question

You are the PM for TikTok's Android app. The app's Play Store rating has dropped drastically from 4.2+ to 2 in India in less than a week's time. It is mostly due to a surge of trolls downrating the app. What is your plan of action?

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What this question tests

Crisis response strategy: diagnosing a coordinated attack on app store reputation and proposing a measured, credible fix.

How to approach it

  1. Confirm the pattern is coordinated trolling rather than a real product regression, by checking review content and timing clustering.
  2. Assess the business impact, since a low rating hurts new user acquisition through Play Store discovery and trust.
  3. Propose a two track response: report and flag abusive reviews to Google while addressing any real underlying grievance publicly.
  4. Avoid overreacting with product changes driven by bad faith reviews, which would reward the behavior.
  5. Define a success metric, such as rating recovery rate over the following weeks and install conversion rate stabilizing.

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