Product design question
Improve Deliveroo.
- Deliveroo
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Open ended product improvement question requiring the candidate to identify and prioritize a specific pain point in food delivery.
How to approach it
- Identify a specific Deliveroo pain point, such as inaccurate delivery time estimates or inconsistent food quality on arrival.
- Prioritize the highest impact issue, likely delivery time accuracy, since it drives both satisfaction and repeat usage most directly.
- Propose a concrete improvement, like dynamic ETA updates that account for real time restaurant prep delays, not just distance.
- Explain the mechanism, using live restaurant order queue data to adjust estimates rather than a static average.
- Define a success metric, such as reduced gap between estimated and actual delivery time, or improved repeat order rate.
What a strong answer includes
- Picks one specific, high frequency pain point, ETA accuracy, instead of a scattered list of small complaints.
- Proposes a concrete mechanism, live prep time data, rather than a vague make estimates better statement.
- Ties the improvement to a clear outcome metric like reduced ETA error and repeat order rate.
Common mistakes
- Proposing a broad redesign without identifying the single highest impact pain point first.
- Ignoring the restaurant side of the equation, since delivery delays often originate from food prep, not the rider.
Likely follow-up questions
- How would you get restaurants to share accurate prep time data?
- How would you handle cases where the restaurant itself is the bottleneck?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop