Product design question

Improve Deliveroo.

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What this question tests

Open ended product improvement question requiring the candidate to identify and prioritize a specific pain point in food delivery.

How to approach it

  1. Identify a specific Deliveroo pain point, such as inaccurate delivery time estimates or inconsistent food quality on arrival.
  2. Prioritize the highest impact issue, likely delivery time accuracy, since it drives both satisfaction and repeat usage most directly.
  3. Propose a concrete improvement, like dynamic ETA updates that account for real time restaurant prep delays, not just distance.
  4. Explain the mechanism, using live restaurant order queue data to adjust estimates rather than a static average.
  5. Define a success metric, such as reduced gap between estimated and actual delivery time, or improved repeat order rate.

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