Product design question

Let’s say that you are the PM for Uber Eats and assume that helping users eat healthier will improve engagement. What new feature will you build to test this assumption?

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What this question tests

Hypothesis-driven feature design, testing a stated assumption cheaply before committing to a big build.

How to approach it

  1. Restate the assumption to test: healthier eating options drive more frequent, sustained ordering versus current behavior.
  2. Identify the segment: users who order frequently but skew toward less healthy categories, where a behavior shift would be most visible.
  3. Design a minimal feature to test it: a "healthy pick" filter or badge on menu items based on simple criteria like calories or macros.
  4. Define the test: compare order frequency and retention over 4 to 6 weeks for badge-exposed users versus a control group.
  5. Set success criteria upfront: a higher repeat order rate among badge-exposed users confirms the assumption and justifies deeper investment.
  6. Plan the next step if validated: personalized healthy recommendations or restaurant partnerships.

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