Strategy question
LinkedIn CEO wants to allow anonymous posting and asks you for recommendation on whether or not they should build it. What do you say to the CEO?
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Strategic recommendation skill, weighing user value, platform trust, and moderation risk for a major feature bet.
How to approach it
- Clarify the goal behind the ask: likely increasing honest, vulnerable content sharing that users avoid posting under their real name.
- List the benefit: anonymous posting could unlock content like salary discussions or workplace concerns that LinkedIn currently suppresses.
- Weigh the risk: anonymity could increase toxic behavior and harassment, undermining LinkedIn's core professional trust proposition.
- Consider a middle path: pseudonymous posting tied to verified professional identity behind the scenes, not fully anonymous.
- Recommend a scoped pilot, like anonymous posting only within specific interest or company-verified groups, with strong moderation.
- Define success as engagement lift in honest discussion content without a rise in reported harassment.
What a strong answer includes
- Names the real trade-off explicitly, unlocking honest content versus risking LinkedIn's core professional trust and safety.
- Proposes a middle path, verified-but-anonymous posting, rather than a binary full anonymity or nothing recommendation.
- Scopes the recommendation to a pilot in specific contexts, like company-verified groups, reducing platform-wide risk.
- Picks a dual metric, engagement lift and harassment report rate, to judge both sides of the trade-off.
Common mistakes
- Recommending full anonymity without addressing the real risk to LinkedIn's professional trust brand.
- Giving a flat yes or no without proposing a way to test the idea at lower risk first.
Likely follow-up questions
- How would you moderate anonymous content at LinkedIn's scale?
- How would you measure if this actually increased trust or damaged it?
More strategy questions
- Should Google get into the ticketing market? If so, what would you build?Google · Strategy · Hard
- What are the trade offs with Facebook Stories usage going up and Facebook posts going down?LinkedIn · Strategy · Hard
- As PM of LinkedIn feed, what would you show on the top right of the page-"Sponsored ads" or "People you may know"?LinkedIn · Strategy · Medium
- This is an interview question, with a few sub-questions I was able to get after asking them: How would you determine the roadmap for a product? (Assume any product and any feature). What are the key criteria's/aspects you will consider to create this road map? How much weight will your roadmap have for user-driven features?Amazon · Strategy · Medium
- How do you build people you may know recommendation for LinkedIn?Upstart · Strategy · Hard
- Should LinkedIn add a Video Feed feature?Google · Strategy · Hard
More questions from LinkedIn
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop