Product design question
Name 3 of your favorite nontech products and why? Improve one of them.
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Basic product sense on everyday objects, checking whether the candidate can spot a real limitation and propose a grounded fix.
How to approach it
- Name three specific nontech products briefly, with a short reason for liking each, rather than vague categories.
- Pick one to improve and identify the actual user and moment where friction occurs.
- Name the specific limitation clearly, not a vague dislike.
- Propose a targeted fix addressing that exact limitation.
- State how you would validate the fix matters to real users before committing to it, such as a small pilot or survey.
What a strong answer includes
- Chooses products with genuinely specific reasons for liking them, not generic answers like 'my phone' or 'my backpack'.
- Identifies a precise moment of friction, for example a thermos that loses heat retention after repeated openings during a workday.
- Proposes a fix, such as a double-seal lid, and ties it to a testable outcome like measured heat retention over time.
Common mistakes
- Naming products but only praising them without identifying any real limitation.
- Proposing an improvement so generic it could apply to almost any product.
Likely follow-up questions
- What tradeoff, like cost or weight, would your improvement introduce?
- How would you test whether users actually value this improvement?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop