Metrics question

New patients are not showing up for their first telehealth appointment. How would you solve this issue?

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What this question tests

Root cause diagnosis for a healthcare specific funnel drop, and designing a fix appropriate to a sensitive, high stakes context.

How to approach it

  1. Segment the no show population, new patients specifically, compared against returning patient no show rates, to confirm this is a first time specific problem.
  2. Hypothesize causes, confusion about how to join a video call, forgetting the appointment, or anxiety about a first telehealth visit.
  3. Investigate via patient surveys or exit interviews with a sample of no show patients to validate the real cause rather than guessing.
  4. Propose fixes matched to the confirmed cause, a test your connection step sent beforehand, or a reminder call the day before for first timers.
  5. Define the metric, first appointment no show rate, tracked before and after the fix, segmented by booking channel.

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