Shopify product manager interview questions
50 questions asked in Shopify product manager interviews: 12 product design, 14 strategy, 10 metrics, 13 behavioral, 1 AI & technical. Each has an answer guide, and you can practice any of them in a mock interview.
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Product design questions (12)
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- For a retail store, users are frequently complaining about long queues during check out. What strategy would you use to improve the experience in the short term and long term?Shopify · Product design · Medium
- You are a new PM at Google Pay. Design a feature for paying credit card bills.Shopify · Product design · Medium
- How would you design a "Pay Later" feature for Amazon app?Shopify · Product design · Medium
- How would you improve order conversions by optimising the product descriptions page for a fashion Ecommerce platform?Shopify · Product design · Medium
- How would you design YouTube for kids?Shopify · Product design · Medium
- Clarifying question : 1. USer is completely blind. 2. No constraints on the solution in terms of budget, use your creativity to fullest. 3.Is it a improvement or existing product : Take it as product from scratchShopify · Product design · Hard
- Improve the in-store grocery shopping experience.Shopify · Product design · Medium
- Design a chat-based product recommendation engine for an online flower/gift store.Shopify · Product design · Hard
- How would you design the 'Try and Buy' feature for fruits & vegetables category for an online grocery delivery app?Shopify · Product design · Medium
- You are a PM at Shopify. Design a world-class loyalty program.Shopify · Product design · Medium
- Choosing themes is a challenging part of setting up a store on Shopify. How would you help merchants find the perfect theme?Shopify · Product design · Medium
Strategy questions (14)
- Strategize and implement omni-channel initiatives to improve customer LTV for Walmart.Shopify · Strategy · Hard
- How would you determine if a specific block in your neighborhood is suitable for a new grocery store?Shopify · Strategy · Medium
- You're the PM at a pharmaceutical company. How would you go about launching a new sleeping pill?Shopify · Strategy · Hard
- If the customer refuses to accept the new product, how will you handle it?Shopify · Strategy · Easy
- Due to COVID-19, the sales of greeting cards in retail stores have dropped. What are some of the strategies to increase sales?Shopify · Strategy · Medium
- Define the customer journey map for creating a customer care team for a Shopify app.Shopify · Strategy · Hard
- Share how you would kick-start the creation of a customer care team for a Shopify app and outline your roadmap.Shopify · Strategy · Hard
- How would you determine if the customer care team at a Shopify app is effectively contributing to business growth, and what steps would you take if it's not?Shopify · Strategy · Hard
- You are the PM for express delivery for an online pharmacy. What will you do before launching it in a new city?Shopify · Strategy · Medium
- How would you determine when to run a price promotion?Shopify · Strategy · Medium
- What do you think the future of e-commerce is? What does it look like 5 years?Shopify · Strategy · Hard
- Shopify has launched NFT marketplaces. Assume you are the Growth Manager for this feature/product. Flesh out a detailed GTM/Growth strategy for this launch. Assume your goal is to get to 1000 customers.American Express · Strategy · Hard
- You and your team have a year to make Shopify the best platform for new sellers by helping them sell products. What can you do in 6 months to solve this problem?Shopify · Strategy · Hard
- As a product manager at Shopify, suppose there has been a social media escalation by a seller who has discovered another competitive payment solutions provider offering faster instant payouts than Shopify. How would you react?Shopify · Strategy · Hard
Metrics questions (10)
- 70% of shoppers of an eCommerce site are reviewing the site's return policy page prior to shopping. What do you do?Shopify · Metrics · Medium
- One of the brands in the grocery category is not selling and has stocks left that are soon to expire. Specify all possible reasons for it and also suggest solutions for each of the reasons.Shopify · Metrics · Medium
- How would reduce cancellations for Uber?Shopify · Metrics · Medium
- How do you convert offline customers to omnichannel customers who transact online for retail stores?Shopify · Metrics · Hard
- New patients are not showing up for their first telehealth appointment. How would you solve this issue?Shopify · Metrics · Medium
- Orders cancellation increased by 15%. How do you diagnose the root cause?Shopify · Metrics · Medium
- What are the important metrics a PM for a luxury goods eCommerce website should look at?PayPal · Metrics · Medium
- Shopify addressed user needs by opening its platform to 3rd party developers for app creation. Your team is developing the Shopify App Store, facilitating app discovery/installation for merchants to boost business growth. What are the goals and success metrics of this marketplace?Shopify · Metrics · Hard
- How would you approach adding a new ecommerce feature "Shop" to a subscription model product?Shopify · Metrics · Hard
- Shopify is working on improving its mobile experience. What metrics would you focus on to set goals and track progress?Shopify · Metrics · Medium
Behavioral questions (13)
- How do you know when to cut corners to get a product out the door?Shopify · Behavioral · Medium
- How do you prioritize requirements?PayPal · Behavioral · Easy
- How would you keep developers working on a product motivated and turning out quality work?Shopify · Behavioral · Easy
- In layman terms, describe your day to day activities as a Product Manager.Shopify · Behavioral · Easy
- As a PM, who is your most favorite team to work with and why?PayPal · Behavioral · Easy
- Tell us about yourself and your career.Shopify · Behavioral · Easy
- How do you motivate a team?Shopify · Behavioral · Easy
- What makes you want to leave your current job, and why can Shopify keep you interested?Shopify · Behavioral · Easy
- What was High School like for you?Shopify · Behavioral · Easy
- What methods would you use to gather feedback about your product?Shopify · Behavioral · Easy
- What project management tools did you work with?Shopify · Behavioral · Easy
- Why do you want to join Shopify?Shopify · Behavioral · Easy
- How would you approach presenting "accurate" cancellation data to senior management?Shopify · Behavioral · Hard
AI & Technical questions (1)
Learn what these questions test
Chapters of the AI PM course, built from 604 real PM job postings.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop