Metrics question

Orders cancellation increased by 15%. How do you diagnose the root cause?

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What this question tests

Tests structured root-cause diagnosis for a delivery marketplace metric spike, moving from data segmentation to a validated hypothesis.

How to approach it

  1. Confirm the number and window: is the 15% cancellation increase week-over-week, and is it platform-wide or concentrated in specific regions or restaurant partners.
  2. Check for instrumentation issues first: a tracking change or new release that might be over-counting cancellations rather than a genuine behavior change.
  3. Segment by who cancels (customer, restaurant, or courier) and by stage (before or after courier assignment), since the fix differs completely by cause.
  4. Check for external factors: a competitor promotion pulling couriers away, weather disrupting delivery times, or a specific restaurant chain having operational issues.
  5. Once isolated, validate the leading hypothesis with a quick data cut, e.g. comparing affected versus unaffected regions, before proposing a fix.

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