Product design question

Pick an airport you are familiar with. How would you improve it?

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What this question tests

Product improvement skill for a familiar physical service, requiring a specific pain point instead of generic suggestions.

How to approach it

  1. Pick a specific airport you know well to ground the answer in real, checkable detail rather than a generic airport.
  2. Segment travelers: business travelers valuing speed, leisure travelers more tolerant of wait, and connecting passengers under time pressure.
  3. Identify the sharpest pain point, for example unpredictable security wait times causing travelers to arrive overly early or nearly miss flights.
  4. Prioritize connecting and time-pressured travelers, since unpredictability there creates the most stress and the clearest opportunity.
  5. Propose a solution: real-time, accurate security wait-time predictions shown in the airport app and at terminal entrances.
  6. Define success: reduction in variance between predicted and actual wait times, and traveler-reported stress or missed-flight incidents.

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