Strategy question
Pick an object near you. What attributes do you consider as important for this product? How would you improve it?
- Strategy
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Whether you can apply a structured product thinking framework to any everyday object, showing analytical rigor over the object itself.
How to approach it
- Pick a concrete object visible right now, for example a water bottle or a desk lamp.
- Identify its core job: what problem does it solve for the user in one sentence.
- List the attributes that matter most: usability, durability, cost, and how well it fits its use context.
- Identify the weakest attribute based on your own use, for example the lamp's brightness is not adjustable.
- Propose one specific improvement tied to that weak attribute.
- State how you would validate the improvement actually helps, like a quick user test.
What a strong answer includes
- Picks a genuinely mundane object rather than something clever, showing the framework matters more than the object.
- Names one clear weak attribute with a specific, buildable fix, like adding a dimmer rather than a vague better design.
- Explains how they would validate the fix, even informally, rather than assuming it is right.
Common mistakes
- Overthinking the object choice instead of the analysis.
- Listing many improvements with no prioritization of the most important one.
- No validation step, just asserting the improvement is good.
Likely follow-up questions
- How would you prioritize this improvement against cost to manufacture?
- What would you test first if you could only test one thing?
More strategy questions
- Google Keep is a free product to save, share notes etc. How would you make it a subscription product & monetize it?Google · Strategy · Hard
- With an unlimited network bandwidth what would you build?Google · Strategy · Hard
- Strategize and implement omni-channel initiatives to improve customer LTV for Walmart.Shopify · Strategy · Hard
- Should Google launch a TV service?Google · Strategy · Hard
- Your company has been able to digitize smell, how will you launch this new service?Google · Strategy · Hard
- What should Airbnb's strategy be during the COVID-19 pandemic?Google · Strategy · Hard
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop