Product design question

Redesign the city parking experience.

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What this question tests

Tests broad product design on an infrastructure-scale problem, requiring the candidate to narrow scope before proposing a solution.

How to approach it

  1. Narrow scope: focus on finding and paying for street parking in a dense downtown, not garage design or urban planning.
  2. Segment on daily commuters circling for spots versus occasional visitors unfamiliar with the area.
  3. Identify the pain point: drivers can't see real-time spot availability and waste time circling, adding congestion and emissions.
  4. Design a real-time availability app using sensor or crowd-sourced data, with pre-booking for a fee and dynamic pricing by demand.
  5. Define success as average time-to-park, reduction in circling-related traffic, and revenue captured through dynamic pricing.

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