Metrics question

Rider experience for Uber Airport rides is down in the last 6 months. What would you do?

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What this question tests

Tests root-cause diagnosis of a declining experience metric over a multi-month window, requiring segmentation before any fix is proposed.

How to approach it

  1. Define 'rider experience' concretely: likely a blend of rating, wait time, and cancellation rate for airport pickups specifically.
  2. Segment by airport, time of day, and flight status (delayed vs on-time), since airport pickups have unique supply and timing challenges.
  3. Check for a supply-side cause: driver incentive changes, a new airport queuing or staging policy, or reduced driver density near airports.
  4. Check for a demand-side cause: a rise in flight delays or airport traffic that outpaces the app's ETA accuracy.
  5. Correlate the decline's start with any policy or product change over the 6-month window, such as a change to airport pickup zones.
  6. Propose a fix targeted at the isolated cause, such as improving ETA accuracy using live flight data or adjusting driver staging incentives.

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