Strategy question

Should Google enter the cryptocurrency market?

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What this question tests

Strategic evaluation of entering a volatile, regulation-heavy new market against a company's existing strengths.

How to approach it

  1. Clarify what 'enter' means, offering crypto payments, a Google-branded exchange, or blockchain infrastructure services.
  2. Assess strategic fit, does crypto align with Google's core strengths in search, ads, cloud, and consumer trust.
  3. Weigh the risks, regulatory uncertainty, price volatility, and reputational risk from being associated with a historically scam-prone space.
  4. Weigh the opportunity, potential new revenue streams and relevance to a growing base of crypto-native users and developers.
  5. Recommend a scoped entry point if any, e.g. supporting crypto payments processing or cloud infrastructure for blockchain companies, rather than a consumer exchange.
  6. Define success metrics, revenue from the chosen entry point and regulatory compliance milestones, if a recommendation to proceed is made.

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