Strategy question

Should Google offer an Airbnb compeititor?

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What this question tests

Tests strategic market-entry reasoning, weighing Google's real assets and antitrust exposure against a crowded, trust-dependent marketplace.

How to approach it

  1. Assess the market: short-term rentals are dominated by Airbnb and Vrbo, with strong host-side network effects and trust built over years.
  2. Assess Google's assets: massive search distribution and Google Maps data, but no existing host relationships, trust infrastructure or hospitality operations experience.
  3. Weigh the antitrust angle: Google already faces scrutiny for favoring its own products in search results, and a rental marketplace invites similar concerns.
  4. Recommend against building a full competing marketplace; instead, deepen Google's existing travel search and Maps integration to aggregate listings from Airbnb and others.
  5. Define success for the aggregation approach as travel search click-through to booking partners and ad revenue from travel-related queries.

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