Metrics question
Should Spotify build a short-form video feature to compete with TikTok?
- Uber
- Metrics
- Hard
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What this question tests
Strategic recommendation on a competitive format bet, framed through a metrics lens to justify the decision with data.
How to approach it
- Clarify the competitive threat: TikTok's growth in watch time that could be pulling attention from Spotify's core audio use case.
- Assess demand signal, such as whether Spotify users already engage with video podcasts or short clips within the app today.
- Evaluate Spotify's advantage, its audio and podcast ecosystem, versus TikTok's video native strength, to judge realistic competitive position.
- Weigh the metric trade off: potential engagement gains from short video against cost and focus dilution from Spotify's core audio mission.
- Give a clear recommendation, such as a scoped pilot around short video podcast clips rather than a full short form video product.
What a strong answer includes
- Gives a clear recommendation, likely a scoped pilot rather than a full TikTok competitor, grounded in Spotify's actual strengths.
- Names a specific metric to justify the decision, like existing engagement with video podcast previews inside the app today.
- Explains why going head to head with TikTok on short video is a weak strategic bet given Spotify's audio first identity.
Common mistakes
- Recommending a full short video pivot without assessing whether Spotify has any real advantage there.
- Failing to ground the recommendation in any metric despite the question's metrics framing.
Likely follow-up questions
- What metric would convince you to scale this beyond a pilot?
- How would you measure cannibalization of existing podcast listening?
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More questions from Uber
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop