Strategy question

Someone left a prototype of your new smart speaker at a cafe, and the tech press is writing all about it. What are some risks that your team and product now face? How would you mitigate them?

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What this question tests

Crisis/risk management judgment: can you identify concrete business risks from a leak and propose specific mitigations, not just 'do damage control'.

How to approach it

  1. Identify risk 1: competitors gain early insight into features/design, potentially accelerating their own competing launches.
  2. Identify risk 2: uncontrolled narrative, since tech press speculation may misrepresent features or pricing before the official reveal.
  3. Identify risk 3: internal, employee trust and process concerns about how prototypes are handled, if the leak stemmed from a process failure.
  4. Propose mitigation 1: proactively engage press with limited, controlled information to correct inaccuracies without fully revealing the launch.
  5. Propose mitigation 2: audit and tighten prototype handling/physical security processes to prevent recurrence.
  6. Propose mitigation 3: consider accelerating the official announcement timeline if the leak has significantly compressed your lead time advantage.

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