Strategy question
Someone left a prototype of your new smart speaker at a cafe, and the tech press is writing all about it. What are some risks that your team and product now face? How would you mitigate them?
- Strategy
- Medium
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What this question tests
Crisis/risk management judgment: can you identify concrete business risks from a leak and propose specific mitigations, not just 'do damage control'.
How to approach it
- Identify risk 1: competitors gain early insight into features/design, potentially accelerating their own competing launches.
- Identify risk 2: uncontrolled narrative, since tech press speculation may misrepresent features or pricing before the official reveal.
- Identify risk 3: internal, employee trust and process concerns about how prototypes are handled, if the leak stemmed from a process failure.
- Propose mitigation 1: proactively engage press with limited, controlled information to correct inaccuracies without fully revealing the launch.
- Propose mitigation 2: audit and tighten prototype handling/physical security processes to prevent recurrence.
- Propose mitigation 3: consider accelerating the official announcement timeline if the leak has significantly compressed your lead time advantage.
What a strong answer includes
- Separates external risks (competitive, narrative) from internal ones (process failure), covering the full picture.
- Proposes a concrete, proportionate response (controlled press engagement) rather than either ignoring it or panicking with a rushed launch.
- Considers the real option of moving up the launch timeline if the competitive risk is severe, showing strategic flexibility.
- Addresses process fixes to prevent recurrence, not just this one incident.
Common mistakes
- Only discussing PR/messaging risk and ignoring the competitive intelligence risk to competitors.
- Proposing to ignore the leak entirely, which underestimates the narrative risk from uncontrolled press speculation.
Likely follow-up questions
- Would you consider moving up the launch date? What would that decision depend on?
- How would you investigate and fix the source of the leak?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop