Product design question
Suggest a new feature for a PUBG mobile game.
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Tests product design in a gaming context: proposing a feature that fits the game's competitive core loop and player retention needs.
How to approach it
- Identify the core player segments: casual squad players and hardcore competitive ranked players, who have different needs.
- Identify a current gap, for example limited replay or highlight sharing tools compared to competitors, or weak mid game communication tools.
- Propose a specific feature, such as an in game highlight clip auto capture and share tool for standout kills or wins.
- Explain why it fits the core loop, driving social sharing that brings new players in without disrupting match balance.
- Define success: shares per active player and resulting new player installs attributable to shared clips.
- State which player segment, casual or competitive, the feature primarily targets.
What a strong answer includes
- Proposes a concrete feature, automatic highlight clip capture for standout moments like a chicken dinner win, rather than a vague quality of life idea.
- Explains the growth mechanism clearly, social sharing of highlights driving organic new player acquisition through visible, shareable moments.
- Addresses balance concerns, confirming the feature is purely social and does not affect competitive gameplay or matchmaking.
- Sets a measurable goal, for example a stated increase in social shares per active player and resulting install attribution.
Common mistakes
- Proposing a feature that risks disrupting competitive balance instead of purely enhancing engagement or sharing.
- Ignoring which player segment, casual or competitive, actually benefits from the proposed feature.
Likely follow-up questions
- How would you measure whether the feature actually drives new player acquisition?
- How would this feature differ for competitive ranked players versus casual squad players?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop