Product design question
Suggest a new product feature that would help Glassdoor acquire its next 10 million customers.
- Glassdoor
- Product design
- Hard
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What this question tests
Growth focused product design, identifying a feature that expands the addressable market rather than deepening existing usage.
How to approach it
- Identify Glassdoor's current core users, job seekers and employees researching companies, and where growth is untapped.
- Identify an underserved segment, such as students and early career job seekers who lack workplace reviews to reference yet.
- Propose a concrete feature, like an internship and entry level specific review and insights section tailored to first jobs.
- Explain why this expands the top of funnel, capturing users years before they would otherwise start using Glassdoor.
- Define a success metric, such as new user signups from the student segment or early career review submission volume.
What a strong answer includes
- Targets a specific untapped segment, students and early career job seekers, rather than a vague more features for everyone answer.
- Explains the growth mechanism clearly, capturing users earlier in their career funnel than Glassdoor typically does today.
- Names a concrete acquisition metric tied to the new segment, not just overall platform growth.
Common mistakes
- Proposing a feature that deepens engagement for existing users rather than genuinely expanding the addressable market.
- Ignoring how to seed enough early career content to make the new section useful from day one.
Likely follow-up questions
- How would you seed enough content for this feature before it has critical mass?
- How would you measure whether this brought in genuinely new users?
More product design questions
- Build a mobile app that takes a picture of a resume and recommends jobs based on that.LinkedIn · Product design · Medium
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- Design a refrigerator for the blind.Google · Product design · Hard
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- You are a PM at Flipkart. The company has decided to increase the userbase of age >60 years on the platform. What will you do?Flipkart · Product design · Hard
- Develop a seller score algorithm for Walmart Marketplace.Walmart · Product design · Hard
More questions from Glassdoor
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop