Product design question

Suggest a new product feature that would help Glassdoor acquire its next 10 million customers.

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What this question tests

Growth focused product design, identifying a feature that expands the addressable market rather than deepening existing usage.

How to approach it

  1. Identify Glassdoor's current core users, job seekers and employees researching companies, and where growth is untapped.
  2. Identify an underserved segment, such as students and early career job seekers who lack workplace reviews to reference yet.
  3. Propose a concrete feature, like an internship and entry level specific review and insights section tailored to first jobs.
  4. Explain why this expands the top of funnel, capturing users years before they would otherwise start using Glassdoor.
  5. Define a success metric, such as new user signups from the student segment or early career review submission volume.

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