Strategy question

Suppose you're trying to convince Google execs to keep growing the YouTube Shorts product. You can put 3 graphs in your slide deck. What graphs would you want to create?

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What this question tests

Executive communication and metrics prioritization: can you pick the three most persuasive data visualizations for a growth investment decision.

How to approach it

  1. Clarify the audience's real objection: is it that Shorts cannibalizes long-form YouTube revenue, or that it's unprofitable.
  2. Graph 1: Shorts engagement/retention trend over time (DAU, watch time growth) to show momentum.
  3. Graph 2: Cannibalization analysis, long-form watch time held flat or grew despite Shorts growth, addressing the core fear directly.
  4. Graph 3: Monetization trajectory, RPM (revenue per mille) improving over time as ad load and formats mature, showing the path to profitability.
  5. Explain why these three together tell a complete story: growth, no cannibalization, and a credible path to revenue.
  6. Mention what you'd exclude, e.g. raw view counts alone, since they don't address the exec's real concern.

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