Product design question

The CEO of a your company asks you to design a new ATM for their Airport segment. What do you do?

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What this question tests

Product design for a specific location-constrained use case, requiring identification of what's different about airport travelers.

How to approach it

  1. Clarify the company's core business to scope realistic constraints, and confirm with the interviewer if ambiguous.
  2. Segment users: international travelers needing currency exchange, domestic travelers needing quick cash, and travelers in a hurry between flights.
  3. Identify the pain point: long transaction times and confusing multi-currency options under time pressure before a flight.
  4. Prioritize speed and multi-currency clarity for international travelers, the segment airport ATMs uniquely serve versus a neighborhood ATM.
  5. Design the solution: a streamlined flow defaulting to the traveler's likely destination currency, detected via card issuer country, targeting under 60 seconds.
  6. Define success: average transaction time and reduction in abandoned transactions during peak departure windows.

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