Strategy question

The Netflix marketing team observed that there are many people ordering food when they are watching movies on Netflix. What is the Product Manager's take on this?

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What this question tests

Tests strategic judgment on whether an observed adjacent behavior is worth Netflix building a product around, versus staying in its core lane.

How to approach it

  1. Assess the signal: people ordering food while watching is a real behavior pattern, but it doesn't automatically mean Netflix should build a food product.
  2. Weigh core-competency fit: Netflix's strength is content and recommendation, not food logistics, delivery or restaurant relationships.
  3. Consider lighter-touch options short of building a delivery business: a contextual partnership with DoorDash or Uber Eats surfaced during a watch session, rather than owning fulfillment.
  4. Recommend against Netflix building its own food product; instead pursue a co-marketing or light integration partnership if the data shows a strong, monetizable pattern.
  5. Define success for a partnership, if pursued, as attach rate of food orders during Netflix sessions and partner revenue share, without adding Netflix operational overhead.

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