Strategy question

There is a long line every weekend for dinner at a local Burmese restaurant. You are the owner. Would you consider it as a good thing or bad thing? What would you do?

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What this question tests

Tests business judgment on interpreting a demand signal as an opportunity rather than only a problem, with a clear recommendation.

How to approach it

  1. Reframe first: a consistent weekend line is mainly a good sign of strong demand and food quality, with a real cost in walked-away customers.
  2. Estimate the cost: each hour of line likely turns away some fraction of potential diners who won't wait or come back.
  3. Consider a few responses: a reservation or waitlist system, expanded seating or hours, or simply accepting some line as a marketing signal of popularity.
  4. Recommend a phone or app-based waitlist first, since it's low-cost and captures walk-aways without changing the restaurant's character.
  5. Weigh a bigger move, like adding weekend seating capacity, only if the waitlist data shows consistent turned-away demand over several weeks.

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