Product design question
Uber is built primarily for a core use case of pickups and drop-offs in urban and suburban environments (E.g. home/work/vacations). It doesn’t always work well at events such as concerts, sporting events, and festivals. How will you make Uber to/from large events (10K+ attendees) a magical experience for riders and drivers.
- Uber
- Product design
- Hard
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What this question tests
Product design for a known operational edge case, balancing rider experience, driver incentive, and city level logistics at scale.
How to approach it
- Confirm the scope: a specific large event, such as a stadium concert, with a known start and end time.
- Identify the two sides: riders facing surge pricing and long waits, and drivers facing chaotic pickup zones.
- Prioritize the pickup zone problem first, since it is the physical bottleneck causing both delays and driver frustration.
- Propose designated, app guided pickup zones with a virtual queue shown to riders before they even request a ride.
- Add driver incentives, such as guaranteed minimum earnings, to ensure enough supply is pre positioned near the venue.
- Define success with average wait time at large events and driver fill rate during the event's peak exit window.
What a strong answer includes
- Targets the pickup zone as the concrete physical bottleneck, not a vague 'improve the experience' answer.
- Balances both sides of the marketplace, rider wait time and driver incentive, rather than only riders.
- Proposes a specific mechanism, a virtual queue with designated zones, similar to real systems Uber has piloted at venues.
- Sets a clear, illustrative target, such as cutting average post event wait time from 25 minutes to under 10.
Common mistakes
- Solves only for riders and ignores driver supply and incentives.
- Proposes a solution with no way to pre position enough drivers before the event ends.
Likely follow-up questions
- How would you predict demand for a first time event with no historical data?
- How would you prevent drivers from gaming the guaranteed earnings incentive?
- How would this differ for a scheduled event like a concert versus an unplanned surge like a parade?
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More questions from Uber
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop