Product design question

Uber is built primarily for a core use case of pickups and drop-offs in urban and suburban environments (E.g. home/work/vacations). It doesn’t always work well at events such as concerts, sporting events, and festivals. How will you make Uber to/from large events (10K+ attendees) a magical experience for riders and drivers.

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What this question tests

Product design for a known operational edge case, balancing rider experience, driver incentive, and city level logistics at scale.

How to approach it

  1. Confirm the scope: a specific large event, such as a stadium concert, with a known start and end time.
  2. Identify the two sides: riders facing surge pricing and long waits, and drivers facing chaotic pickup zones.
  3. Prioritize the pickup zone problem first, since it is the physical bottleneck causing both delays and driver frustration.
  4. Propose designated, app guided pickup zones with a virtual queue shown to riders before they even request a ride.
  5. Add driver incentives, such as guaranteed minimum earnings, to ensure enough supply is pre positioned near the venue.
  6. Define success with average wait time at large events and driver fill rate during the event's peak exit window.

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