Metrics question

What are product success metrics for the Uber Split Fare and how you measure it?

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What this question tests

Metrics fluency, building a metric tree for a specific niche feature and picking the right success and guardrail metrics.

How to approach it

  1. Clarify the goal of Split Fare, is it rider retention, group ride growth, or reducing payment friction for shared trips.
  2. Identify the primary user segments, groups of friends, coworkers commuting together, and families.
  3. Define the north star metric, e.g. percent of group rides that use Split Fare successfully.
  4. Build a metric tree: awareness of the feature, activation (first use), completion (payment collected from all riders), and repeat use.
  5. Add guardrail metrics, such as payment dispute rate or time to collect all payments, to catch a broken experience.
  6. State how you would segment results by group size and relationship type to find where adoption is weakest.

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