Strategy question
What are the big strategic challenges Google will be facing in the next few years?
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Broad strategic awareness of a large company's real competitive and regulatory landscape, not just product level thinking.
How to approach it
- Name two or three specific, real challenges, such as AI search disruption, regulatory antitrust pressure, and ad revenue diversification.
- Explain why each challenge is material, using known public context like the rise of AI chat based search.
- Prioritize which challenge is most urgent and why.
- Propose a high level direction Google could take on the top challenge.
- Note the risk of inaction on that challenge.
What a strong answer includes
- Names concrete, real challenges, such as AI chat products eroding search query volume, rather than vague trends.
- Prioritizes one challenge as most urgent with clear reasoning, showing judgment rather than a flat list.
- Connects the challenge to Google's actual revenue model, since search advertising funds most of the business.
Common mistakes
- Lists generic tech buzzwords with no connection to Google's actual business model.
- Gives no prioritization among the challenges named.
Likely follow-up questions
- What would you do differently than Google's current public strategy on this?
- How would you measure whether Google is winning or losing on this challenge?
- What is a challenge you think is overstated in the press?
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More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop